Apple iPhone 7 Plus 128GB  Google Pixel XL 128GB  
Apple iPhone 7 Plus 128GBGoogle Pixel XL 128GB
magic score66.6<50
PriceRs. 82,000 onwardsRs. 76,000 onwards
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Launch Date (India)Oct, 2016Oct, 2016
Smartphone OSApple iOS 10Android 7.1
Screen Resolution1080x1920 pixels (~ 401 pixels per inch)1440x2560 pixels (~ 534 pixels per inch)
Display FeaturesRetina HD Display, Wide colour display (P3), 625 cd/m2 max brightness (typical), Dual-domain pixels for wide viewing angles, Fingerprint-resistant oleophobic coating, Support for display of multiple languages and characters simultaneously, Display Zoom, ReachabilityAMOLED, Scratch Resistant (Corning Gorilla Glass 4), 2.5D Curved Glass, 100% Colour Gamut
Processor2.23 GHz2.15 GHz
Processor NameA10 Fusion chip with 64-bit architecture Embedded M10 motion coprocessorQualcomm MSM8996 Snapdragon 821
GPUN/AAdreno 530
Camera12.0 MP12.3 MP
Secondary Camera7.0 MP8.0 MP
Thickness7.3 mm8.5 mm
Weight188 gm168 gm
Battery Capacity2900 mAh3450 mAh
Battery Standby (3G)384 hrsN/A
Battery Talktime (3G)21.00 hrs32.00 hrs
Other Battery ParametersInternet Use (on 3G): Up to 13 hrs, Internet Use (on WiFi): Up to 15 hrs, Wireless Video Playback: up to 14 hrs, Wireless Audio Playback: Up to 60 hrsBattery Standby Time (4G): 552 hrs, Internet Usage Time (WiFi): 14 hrs, Internet Usage Time (4G): 14 hrs, Video Playback Time: 14 hrs, Audio Playback (via headset): 130 hrs
Editor's Note [Positives]
  • The design follows on from the previous generation of iPhones - with the same excellent build quality, Apple's famed attention to detail, and beautiful aesthetics - in fact the phone looks almost identical to the previous generation of the iPhone
  • Splash, and water resistant
  • Excellent, large display, improving a bit over the previous iPhones with a "wide color gamut" screen and enhanced color accuracy
  • iOS 10 is excellent and now makes more sense out of 3D Touch, enhances the lock screen and allows third-party integration with Siri and Maps
  • Of course, iOS also has an industry-leading software update program - you are guaranteed to get all iOS updates in the next few years as soon as they are out
  • Phenomenal, top-tier performance backed by the new A10 chip, beating Samsung's flagship phones for instance by a significant margin in benchmark tests (although in practical terms, you might only notice the speed on some intensive games and the video and photo-editing apps)
  • Also adds extra RAM on top of the iPhone 7 setup (3GB vs 2GB) making it more future-proof
  • Excellent front and rear cameras - this is Apple's best camera phone to date, and pushes the envelope to offer great results
  • The camera is also a step up over the iPhone 7, with a dual rear camera setup delivering a true 2x optical zoom, and with an exceptional bokeh mode to come via a forthcoming upgrade
  • The front-facing FaceTime camera has been bumped to 7 megapixels now, and it looked great for selfies or videos
  • Very good battery life - lasts an hour longer than the previous iPhones 6S Plus
  • Enhanced (louder, and now stereo) speakers
  • Good audio quality
  • Very good call quality
  • Much improved haptics with Apple's updated "Taptic Engine"
  • Excellent build quality, and well crafted design
  • Feels relatively comfortable to hold for a device as large as this
  • Beautiful, large display - ideal for watching videos, and reading
  • Fingerprint reader on the back is fast and accurate, and as a bonus you can use it to slide down notifications on the screen
  • The first device to feature Android 7.1 which brings in some very useful new features like launcher shortcuts (Google's take on Apple's 3D Touch)
  • Coming directly from Google, regular Android updates are ensured - something that other Android flagships can't match
  • The key differentiator though is the built-in Google Assistant - the search giant's new, thoroughly robust voice-and-search service - it's the most powerful and natural voice assistant yet (beating Apple's Siri and Microsoft' Cortana) and uses machine learning and Google's vast search database to answer all kinds of questions you throw its way - think of it as Google Now evolved
  • It can also schedule reminders, look up facts and places to eat, set alarms, give directions, translate phrases and more
  • Smooth, slick performance, even with graphics-intensive games, backed by top-of-the-line hardware (matching other Android flagships in benchmarks, though falling a little behind the iPhone 7 which is the fastest phone right now)
  • Fantastic camera - rivaling the already great camera of the Apple iPhone 7 Plus - the camera is fast, images are in focus, colors look vibrant, and landscape scenes retain an impressive amount of detail and depth, even with objects that are far away
  • Low light performance is especially good
  • The front-facing camera is excellent, too - it has a wide enough lens to fit a lot of faces in each frame, and it softens skin tones enough to look appealing without appearing too airbrushed
  • The camera can shoot 4K video, and though it doesn't have optical image stabilization, it uses a combination of the gyroscope and software to steady your videos which works pretty well
  • Good call quality
  • Nice, clear, balanced loudspeaker (though it's not stereo, which would have been great)
  • Very good battery life - easily survives a solid work day with medium to heavy usage - is a little better than the Pixel
  • Supports fast charging technology (though it's not as fast as some of the other flagships)
Editor's Note [Negatives]
  • No big changes in design from the last two iPhone versions
  • The design is starting to show its age, as competing phones squeeze a 5.5-inch screen into smaller, sexier bodies
  • The Jet black version is a fingerprint and scratch magnet (so, use it with a case)
  • The new click-free home button takes getting used to because there's no mechanical click when you press the home button
  • The missing standard (3.5mm) headphone jack on the phone means that you won't be able to easily use your regular earphones with the iPhone now (though compatible EarPods come included in the case, as well as a Lightning-to-regular-headphone adapter dongle)
  • Lacks fast charging support (which is now present on most of the Android flagships)
  • On the whole, while there are significant changes from last year's iPhone 6S Plus, but they may not be thrilling enough to warrant an upgrade
  • For a flagship phone, the design is, on the whole, a little uninspiring (although this is subjective)
  • Sunlight legibility of the display is average
  • The camera's lens blur feature to get artsy background blurs on portrait shots doesn't work as well as that on the iPhone 7 Plus
  • Although the phone has some basic dust and water resistance, it can't quite handle a dunking like the iPhone 7 and 7 Plus, and Samsung's 2016 flagships
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