Our Opinion

The Apple iPhone 7 32GB is a significantly better phone, but the Vivo V9 is much better value for money. Which phone should you buy? Depends on how much you want to spend! But if that is not a constraint then we recommend the Apple iPhone 7 32GB

Apple iPhone 7 32GB  Vivo V9 
Apple iPhone 7 Vivo V9
Buy Now Buy Buy
Excellence Score
61.2
55.9
Value for Money Score
52.0
78.9
Price ₹ 45,220 onwards ₹ 19,705 onwards
Launch Date (India) Oct, 2016 Apr, 2018
Expected Launch Date N/A N/A
Smartphone OS Apple iOS 10, Upgradeable to 12Expected update to next Apple iOS version Android 8.1 OreoLow likelihood of getting updated to next Android version
Touchscreen Yes (Capacitive) Yes (Capacitive)
Screen Size 4.7 inches 6.3 inches
Screen Resolution 750x1334 pixels (~ 326 pixels per inch) 1080x2280 pixels (~ 400 pixels per inch)
Scratch Resistant Display Yes, Corning Gorilla Glass 3
Display Features Retina HD Display, Wide colour display (P3), 625 cd/m2 max brightness (typical), Dual-domain pixels for wide viewing angles, Fingerprint-resistant oleophobic coating, Support for display of multiple languages and characters simultaneously, Display Zoom, Reachability IPS, 2.5D Curved Glass, FullView Display
Full Physical QWERTY Keypad
Processor 2.23 GHz 2.2 GHz
Processor Type Quad Core Octa Core
Processor Name A10 Fusion chip with 64-bit architecture Embedded M10 motion coprocessor Qualcomm Snapdragon 626
GPU PowerVR Series7XT Plus (six-core graphics) Adreno 506
RAM 2 GB 4 GB
3G Yes Yes
4G Yes Yes
VoLTE Yes Yes
WiFi Yes Yes
GPS Yes Yes
Bluetooth Yes Yes
USB Yes Yes
Camera 12.0 MP 16.0 MP
Camera Auto-Focus Yes Yes
Camera Flash Yes Yes
HD Video Recording Yes (4K) Yes (4K)
Other Camera Features F/1.8 Aperture, Digital zoom up to 5x, Optical image Stabilisation, Six?element Lens, Quad-LED True Tone Flash, Panorama (up to 63 megapixels), Sapphire Crystal Lens Cover, Backside Illumination Sensor, Hybrid IR Filter, Autofocus with Focus Pixels, Tap to Focus with Focus Pixels, Live Photos with Stabilisation, Wide Colour Capture for Photos and Live Photos, Improved Local Tone Mapping, Body and Face Detection, Exposure Control, Noise Reduction, Auto HDR for Photos, Auto Image Stabilisation, Burst Mode, Timer Mode, Photo and Video Geotagging, Optical Image Stabilisation for Video, Slow-motion Video Support for 1080p at 120 fps and 720p at 240 fps, Time-lapse Video with Stabilisation, Cinematic Video Stabilisation (1080p and 720p), Continuous Auto Focus Video, Take 8-megapixel Still Photos while Recording 4K Video, Playback Zoom Dual Camera (16MP + 5MP), F/2.0 Aperture, Phase Detection Autofocus (PDAF), Professional mode, Slow motion, Time-Lapse Photography, Camera Filter, AI Bokeh, AI HDR, AI Face Beauty, Panorama, Palm capture, Gender detection, AR Stickers
Secondary Camera 7.0 MP 24.0 MP
Secondary Camera Features Full HD Video Recording, Retina Flash, F/2.2 Aperture, Wide Colour Capture for Photos and Live Photos, Auto HDR, Backside Illumination Sensor, Body and Face Detection, Auto Image Stabilisation, Burst Mode, Exposure Control, Timer Mode F/2.0 Aperture, Full HD Recording, AI Bokeh, AI HDR, AI Face Beauty
Internal Memory 32 GB 64 GB
Expandable Memory Slot up to 256 GB
Contacts Storage Unlimited Unlimited
SMS Storage Unlimited Unlimited
Music Player Yes Yes
FM Radio Yes
Dual SIM GSM+GSM
Thickness 7.1 mm 7.89 mm
Weight 138 gm 150 gm
Audio Output Lightning 3.5mm jack
Water Resistant Yes
Battery Capacity 1960 mAh 3260 mAh
Battery Standby 240 hrs N/A
Battery Standby (3G) N/A N/A
Battery Talktime N/A N/A
Battery Talktime (3G) 14.00 hrs N/A
Fast Charging
Other Battery Parameters Internet Use (on 3G): Up to 12 hrs, Internet Use (on WiFi): Up to 14 hrs, Wireless Video Playback: up to 13 hrs, Wireless Audio Playback: Up to 40 hrs N/A
Fingerprint sensor Yes Yes
Other Features Apple Pay (Visa, MasterCard, AMEX certified); NFC; Lightning Connector; USB Type-C; Stereo Speakers; Noise Filtration; AirDrop; AirPlay; AirPrint; Control Centre; Handoff; HomeKit; iCloud; iCloud Keychain; Multitasking; Night Shift; Notification Centre; Siri; Spotlight Search; iMovie; Pages; Keynote; Numbers; iTunes U; GarageBand; Apple TV Remote; iTunes Remote; Music Memos Face Unlock; Noise Filtration
2-minute Review [Positives]
  • The design follows on from the previous generation of iPhones - with the same excellent build quality, Apple's famed attention to detail, and beautiful aesthetics - in fact, the phone looks almost identical to the previous generation of the iPhone
  • Splash, and water resistant
  • Excellent display, improving a bit over the previous iPhones with a "wide color gamut" screen and enhanced color accuracy
  • iOS 10 is excellent and now makes more sense out of 3D Touch, enhances the lock screen and allows third-party integration with Siri and Maps
  • Of course, iOS also has an industry-leading software update program - you are guaranteed to get all iOS updates in the next few years as soon as they are out
  • Phenomenal, top-tier performance backed by the new A10 chip, beating Samsung's flagship phones for instance by a significant margin in benchmark tests (although in practical terms, you might only notice the speed on some intensive games and the video and photo-editing apps)
  • Excellent front and rear cameras - significantly improved from the already good iPhone 6S
  • The camera now comes with optical image stabilization - delivering much improved photos, especially in low light
  • The four-LED flash is brighter too
  • The front-facing FaceTime camera has been bumped to 7 megapixels now, and it looks great for selfies or videos
  • Good battery life - lasts a couple of hours longer than the previous iPhones (though it is no match for some of the large battery Android phones out there now)
  • Enhanced (louder, and now stereo) speakers
  • Good audio quality
  • Very good call quality
  • Much improved haptics with Apple's updated "Taptic Engine"
  • Beautiful, elegant notch-based full screen design (that is clearly inspired from the iPhone X) - the device feels slick in the hand, with subtle curves on the back - and it looks great
  • In terms of the ease of using the one-handed, the Vivo V9 actually goes one up on the iPhone X - it packs a bigger screen (6.2 inches) - and is still feels incredibly easy to use one hand
  • Fast fingerprint sensor
  • Effective face unlock
  • The tall 19:9 display is bright and vibrant, and ticks all the right boxes
  • Facial recognition to unlock works very well too
  • Vivo's custom Android UI (Funtouch) is very inspired from iOS too - it works decently well, although a lot of Android users do tend to prefer close-to-stock Android UIs
  • The UI also brings in a new gesture based navigation system, that operates without buttons (a la iPhone X), and thus gives you even more screen real estate to play with - the system itself is not too difficult to get a hang of - so it works out pretty well - and makes navigation on the V9 feel more 2018 than getting around on, say, a Samsung Galaxy S9 with its standard touch buttons
  • Decent set of rear and front cameras, especially in daylight - colors are accurate, dynamic range is slightly above average, and the camera focuses relatively fast - of course, photo quality falls quite a bit short when compared to an iPhone X or Galaxy S9 - but for the price range, it's decent
  • Dedicated Dual SIM and MicroSD card slots
  • Decent battery life - will last the day with moderate use
  • On the whole, the Vivo V9 is an all-round good device in this price range - especially for people who are more interested in a great design, great screen, and decent cameras - at the cost of a little bit of raw performance power
2-minute Review [Negatives]
  • No big changes in design from the last two iPhone versions
  • The Jet black version is a fingerprint and scratch magnet (so, use it with a case)
  • The new click-free home button takes getting used to because there's no mechanical click when you press the home button
  • Misses out on the dual camera setup of the the iPhone 7 plus
  • The missing standard (3.5mm) headphone jack on the phone means that you won't be able to easily use your regular earphones with the iPhone now (though compatible EarPods come included in the case, as well as a Lightning-to-regular-headphone adapter dongle)
  • Lacks fast charging support (which is now present on most of the Android flagships)
  • On the whole, while there are significant changes from last year's iPhone 6S, but they may not be thrilling enough to warrant an upgrade
  • The Funtouch Android UI continues to come pre-installed with about six or seven bloatware apps - which could have been avoided
  • While the performance is good in regular use, the Snapdragon 626 chipset inside is not the best of the pack in this price bracket
  • Doesn't support the modern USB-C port
Expert Reviews
  1. gsmarena.com in-depth Read Review »
  2. phonearena.com in-depth Read Review »
  3. cnet.com in-depth Read Review »
  4. engadget.com in-depth Read Review »
  5. wired.com in-depth Read Review »
  6. theverge.com in-depth Read Review »
  7. in.techradar.com in-depth Read Review »
  8. gadgets.ndtv.com in-depth Read Review »
  9. digit.in in-depth Read Review »
  10. trustedreviews.com in-depth Read Review »
  11. indianexpress.com in-depth Read Review »
  12. igyaan.in in-depth Read Review »
  13. ibtimes.co.in in-depth Read Review »
  14. news18.com in-depth Read Review »
  15. expertreviews.co.uk in-depth Read Review »
  16. zdnet.com in-depth Read Review »
  17. slashgear.com in-depth Read Review »
  18. fonearena.com hands-on Read Review »
  19. bgr.in hands-on Read Review »
  1. With the V9, Vivo has managed to ship the first Android phone with a notch in India - for whatever that's worth
    gadgets.ndtv.com in-depth Read Review »
  2. A surprisingly refined package... the device feels very slick in the hand, with subtle curves on the back, and little things like facial recognition to unlock works very well
    forbes.com in-depth Read Review »
  3. The Vivo V9 offers quite a bit for its price tag.... it is a beautiful looking device worth showing off, and it comes with decent hardware, and plenty of software customizations
    bgr.in in-depth Read Review »
  4. A great midrange smartphone
    androidauthority.com in-depth Read Review »
  5. The Vivo V9 targets the masses....the handset should appeal to anyone who is looking for a well-rounded smartphone
    indianexpress.com in-depth Read Review »
  6. techradar.com in-depth Read Review »
  7. fonearena.com in-depth Read Review »
  8. news18.com in-depth Read Review »
  9. livemint.com in-depth Read Review »
  10. business-standard.com in-depth Read Review »
  11. beebom.com in-depth Read Review »
  12. firstpost.com in-depth Read Review »
  13. indiatoday.in in-depth Read Review »
  14. deccanchronicle.com in-depth Read Review »
  15. gadgetsnow.com in-depth Read Review »
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Official Website Official Website » Official Website »
Unofficial specs? N/A N/A
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