Asus Zenfone 3 Max ZC553KL

price Rs. 16,949 onwards | launch Dec, 2016
magic score ?
average value for money
our verdict: avoid
of 84 phones in Rs. 15,000 - 20,000

PhoneCurry Editor's Note

summarizing opinion across 11 expert reviews

What We Liked

  • Good overall design, and build quality - glass and metal construction
  • Relatively slim, ergonomic, and easy to carry around in your pocket - despite the big battery
  • Nice, potent display
  • Fast fingerprint scanner
  • Decent speed/performance (though definitely lagging behind the top performers in this price range, because of the entry level SoC)
  • Decent rear camera - with better image results than the previous iteration of the Max
  • Good audio quality
  • Loudspeaker is also quite good for watching videos and listening to music on the go
  • Excellent battery backup, of almost two days (beating out the older Zenfone Max)
  • Relatively fast charging time - the included 10W charger manages to top up the phone in a couple of hours

What We Didn't

  • No Gorilla Glass protection on the display
  • Asus's UI over Android is well optimized and offers some interesting additions, but does have a lot of bloatware (over 20 preinstalled apps)
  • Average front camera - the beautification modes tend to overdo things at times, and the images are not that detailed
  • Gaming performance is behind the curve

11 Expert Reviews

monitoring 100+ top technology sites | sorted in order of relevance/depth/credibility

1,130+ User Reviews

monitoring user reviews across top ecommerce sites

Top Video Review

source: @C4ETech
Operating System
Smartphone OSAndroid 6.0
TouchscreenYes (Capacitive)
Screen Size5.5 inches
Screen Resolution1080x1920 pixels (~ 401 pixels per inch)
Display Features
  • IPS
  • 2.5D Curved Glass Display
  • Bluelight Filter
  • Fingerprint & smudge-resistant Oleophobic coating
  • Supports glove touch
  • Accelerator
  • Hall Sensor
  • Ambient Light Sensor
  • Gyroscope
Fingerprint sensorYes
Processor1.4 GHz, Octa Core, Qualcomm Snapdragon 430
GPUAdreno 505
Internal Memory32 GB
Expandable Memory Slotup to 128 GB
Battery Capacity4100 mAh
Battery Standby (3G)720 hrs
Battery Talktime (3G)20.00 hrs
Other Battery Parameters
  • Audio Playback Time: 87 hrs
  • Internet Usage Time (WiFi): 18 hrs
Weight175 gm
Thickness8.3 mm
Camera16.0 MP
Camera Auto-FocusYes
Camera FlashYes
HD Video RecordingYes (Full HD)
Other Camera Features
  • F/2.0 Aperture
  • 5P Largan Lens
  • Laser Autofocus
  • PDAF
  • Continuous Auto-focus
  • PixelMaster 3.0
  • Back Light (HDR)
  • Low Light Mode
  • Real Time Beautification
  • Night Mode
  • Selfie Mode
  • Time Lapse
  • Effects
  • 3-axis Electronic Image Stabilization
Secondary Camera8.0 MP
Secondary Camera Features
  • F/2.2 Aperture
  • HDR
  • Low Light Mode
  • Beautification Mode
  • Time Lapse
  • Effect
  • Night Mode
2G Internet (GPRS/EDGE)Yes
App StoreGoogle Play Store
Dual SIMGSM+GSM (Hybrid SIM slot)
Noise FiltrationYes
FM RadioYes
  • Reverse Charging (Power bank mode)
  • QR Code Scanner
  • ICEpower Enhanced Speaker
  • USB On-The-Go
  • WiFi Direct
  • Google 100GB Free space (2 years)
  • ASUS WebStorage 5GB lifetime
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average phonecurry internal rating for all phones launched by this brand in recent times
brand perception
brand perception among consumers, based on surveys
service quality rating
Very Good
service & support quality rating, based on user surveys