HTC Desire 728 Ultra Edition

price Rs. 14,490 onwards | launch Aug, 2016
magic score ?
<50
average value for money
our verdict: avoid
ranked
#89
of 147 phones in Rs. 10,000 - 15,000

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Operating System
Smartphone OSAndroid 5.0
Display
TouchscreenYes (Capacitive)
Screen Size5.5 inches
Screen Resolution720x1280 pixels (~ 267 pixels per inch)
Sensors
  • Accelerometer
  • Ambient Light Sensor
  • Proximity Sensor
Processor/RAM
Processor1.5 GHz, Octa Core, MediaTek MT6753
GPUMali-T760
RAM3 GB
Memory
Internal Memory32 GB
Expandable Memory Slotup to 2 TB
Battery
Battery Capacity2800 mAh
Dimensions
Weight153 gm
Thickness7.8 mm
Camera
Camera13.0 MP
Camera Auto-FocusYes
Camera FlashYes
HD Video RecordingYes (Full HD)
Other Camera Features
  • BSI Sensor
  • F/2.2 Aperture
  • 27mm Lens
Secondary Camera5.0 MP
Secondary Camera Features
  • BSI Sensor
  • Full HD Video Recording
  • F/2.8 Aperture
  • 33.7mm Lens
Connectivity
BluetoothYes
USBYes
WiFiYes
4GYes
3GYes
2G Internet (GPRS/EDGE)Yes
GPSYes
CompassYes
More
App StoreGoogle Play Store
Dual SIMGSM+GSM/CDMA
Stereo SpeakersYes
FM RadioYes
More
  • HTC BoomSound
  • Dolby Audio
Note: All brand quality factors listed below are already taken into account (with appropriate weightage) when calculating the magic score for a phone!
average brand rating
3.00/5
(Average)
average phonecurry internal rating for all phones launched by this brand in recent times
brand perception
Very Good
brand perception among consumers, based on surveys
service quality rating
Good
service & support quality rating, based on user surveys