HTC Desire 728 Ultra Edition

price Rs. 14,490 onwards | launch Aug, 2016
magic score ?
<50
average value for money
our verdict: avoid
ranked
#88
of 148 phones in Rs. 10,000 - 15,000

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Operating System
Smartphone OSAndroid 5.0
Display
TouchscreenYes (Capacitive)
Screen Size5.5 inches
Screen Resolution720x1280 pixels (~ 267 pixels per inch)
Sensors
  • Accelerometer
  • Ambient Light Sensor
  • Proximity Sensor
Processor/RAM
Processor1.5 GHz, Octa Core, MediaTek MT6753
GPUMali-T760
RAM3 GB
Memory
Internal Memory32 GB
Expandable Memory Slotup to 2 TB
Battery
Battery Capacity2800 mAh
Dimensions
Weight153 gm
Thickness7.8 mm
Camera
Camera13.0 MP
Camera Auto-FocusYes
Camera FlashYes
HD Video RecordingYes (Full HD)
Other Camera Features
  • BSI Sensor
  • F/2.2 Aperture
  • 27mm Lens
Secondary Camera5.0 MP
Secondary Camera Features
  • BSI Sensor
  • Full HD Video Recording
  • F/2.8 Aperture
  • 33.7mm Lens
Connectivity
BluetoothYes
USBYes
WiFiYes
4GYes
3GYes
2G Internet (GPRS/EDGE)Yes
GPSYes
CompassYes
More
App StoreGoogle Play Store
Dual SIMGSM+GSM/CDMA
Stereo SpeakersYes
FM RadioYes
More
  • HTC BoomSound
  • Dolby Audio
Note: All brand quality factors listed below are already taken into account (with appropriate weightage) when calculating the magic score for a phone!
average brand rating
2.97/5
(Below Average)
average phonecurry internal rating for all phones launched by this brand in recent times
brand perception
Very Good
brand perception among consumers, based on surveys
service quality rating
Good
service & support quality rating, based on user surveys