Our Opinion

The Apple iPhone 12 Pro Max 256GB is a significantly better phone, but the Samsung Galaxy S20 Ultra is significantly better value for money. Which phone should you buy? Depends on how much you want to spend! But if budget is not a constraint then we recommend the Apple iPhone 12 Pro Max 256GB

Apple iPhone 12 Pro Max 256GB  Samsung Galaxy S20 Ultra 
Apple iPhone 12 Pro Max Samsung Galaxy S20 Ultra
Buy Now Buy Buy
Excellence Score
94.4
89.1
Value for Money Score
50.4
55.8
Price ₹ 133,900 onwards ₹ 76,990 onwards
Launch Date (India) Nov, 2020 Feb, 2020
Expected Launch Date N/A N/A
Smartphone OS Apple iOS 14Expected update to next Apple iOS version Android 10, Upgradeable to Android 11Expected update to next Android version
Touchscreen Yes (Capacitive) Yes (Capacitive)
Screen Size 6.7 inches 6.9 inches
Screen Resolution 1284x2778 pixels (~ 457 pixels per inch) 1440x3200 pixels (~ 509 pixels per inch)
Tall Aspect Ratio / Minimal Bezels Yes Yes
Scratch Resistant Display Yes Yes, Corning Gorilla Glass 6
Display Type OLED AMOLED
Screen Refresh Rate 60 HzStandard 120 HzSuper High
Display Features Super Retina XDR OLED, Dolby Vision, HDR display, True Tone, Wide color (P3), Haptic Touch, Fingerprint-resistant oleophobic coating Dynamic AMOLED 2X, 120Hz Refresh Rate, HDR10+, Always-on Display
Full Physical QWERTY Keypad
Processor 3.1 GHz 2.73 GHz
Processor Type Hexa Core Octa Core
Processor Name Apple A14 BionicRanked #1 in Mobile Processor Benchmarks Samsung Exynos 990Ranked #7 in Mobile Processor Benchmarks
GPU Apple GPU Mali-G77 MP11
RAM 6 GB 8 GB
3G Yes Yes
4G Yes Yes
5G Yes
VoLTE Yes Yes
WiFi Yes Yes
VoWiFi/WiFi-Calling Yes Yes
GPS Yes Yes
Bluetooth Yes Yes
Connecting Port Lightning USB-C
Primary Camera 12MP + 12MP + 12MP + TOF 3D LiDAR Scanner 108MP + 48MP + 12MP + TOF 3D Camera
Camera Auto-Focus Yes Yes
Camera Flash Yes Yes
HD Video Recording Yes (4K) Yes (8K)
Other Camera Features 12MP: f/1.6 aperture; 26mm focal length; 1.7um pixel size; dual pixel PDAF; Sensor-shift OIS, 12MP: f/2.2 aperture; 65mm focal length; Telephoto camera; 1/3.4" sensor size; 1.0um pixel size; PDAF; OIS; 2.5x optical zoom, 12MP: f/2.4 aperture; 120-degree ultra-wide; Lens correction, TOF 3D LiDAR scanner: Depth sensor, Video: [email protected]/30/60fps; [email protected]/60/120/240fps; Dolby Vision HDR; stereo sound rec., Portrait mode with advanced bokeh and Depth Control, Portrait Lighting, Brighter True Tone flash with Slow Sync, Panorama (up to 63MP), Night mode, Night mode portraits, Deep Fusion, Smart HDR, Wide color capture for photos and Live Photos, Advanced red-eye correction, Auto image stabilization, Burst mode, Photo geotagging, Audio zoom, QuickTake video, Time-lapse video with stabilization, Night mode Time-lapse, Extended dynamic range for video up to 60 fps, Cinematic video stabilization (4K, 1080p, and 720p), Continuous autofocus video, Take 8MP still photos while recording 4K video, Playback zoom 108MP: f/1.8 Aperture; 26mm Focal Length; PDAF; OIS, 48MP: f/3.6 Aperture; Periscope; 102mm Focal Length; Telephoto; 1/2" Sensor Size; 0.8um Pixel Size; PDAF; OIS; 10x Hybrid Optical Zoom, 12MP: f/2.2 Aperture; 13mm Focal Length; Ultra-wide; Autofocus; Super Steady video, 0.3 MP: TOF 3D Camera, Auto-HDR, Panorama, Video: [email protected]; [email protected]/60fps; [email protected]/60/240fps, HDR10+ Video, Dual-video rec., Stereo Sound rec., Gyro-EIS, OIS
Secondary Camera 12MP 40MP
Secondary Camera Features F/2.2 Aperture, Portrait Mode, Depth Control, Portrait Lighting, Animoji, Memoji, Video: [email protected]/30/60fps; [email protected]/60/120fps, HDR, Cinematic Video Stabilization, Live Photos, Retina Flash, Auto Image Stabilization, Burst mode, Night mode, Deep Fusion, HDR video recording with Dolby Vision up to 30 fps, Time-lapse video with stabilization, Night mode Time-lapse, Extended dynamic range for video up to 30 fps, Cinematic video stabilization (4K, 1080p, and 720p), QuickTake video, Wide color capture for photos and Live Photos, Lens correction, Retina Flash, Auto image stabilization f/2.2 Aperture, 26mm Focal Length, PDAF, Dual video call, Auto-HDR, Video: [email protected]/60fps; [email protected]
Internal Memory 256 GB 128 GB
Expandable Memory Slot Yes, up to 512 GB
Contacts Storage Unlimited Unlimited
SMS Storage Unlimited Unlimited
Music Player Yes Yes
FM Radio
Dual SIM GSM+GSM GSM+GSM (Hybrid SIM slot)
Thickness 7.4 mmSlim 8.8 mmMedium
Weight 226 gmHeavy 222 gmHeavy
Width 78.1 mmInconvenient for one-handed use 76.0 mmOk for one-handed use
Audio Output Lightning USB-C
Water Resistant Yes, IP68 Rated (up to 6m for 30 mins) Yes, IP68 Rated (up to 1.5m for 30 mins)
Battery Capacity 3687 mAh 5000 mAh
Battery Standby N/A N/A
Battery Standby (3G) N/A N/A
Battery Talktime N/A N/A
Battery Talktime (3G) N/A N/A
Fast Charging Support Yes, 20W Fast Charging (50% in 30 min) Yes, 45W Fast Charging
Included Fast Charger Yes
Other Battery Parameters N/A N/A
Fingerprint sensor Yes
Other Features Charging Adapter not included in the box; 15W Fast Wireless Charging; 7.5W Qi wireless charging; Siri; iBeacon microlocation; Stainless Steel Frame; NFC; TV Out; Lightning Connector; Stereo Speakers; Noise Filtration; Supports Dolby Vision and HDR10 Content; AirPlay Mirroring; Photos and Video out to Apple TV (2nd generation or later); Video Mirroring and Video Out Support; Dolby Atmos; Spatial audio playback In-display Supersonic Fingerprint Sensor; Scratch Resistant Back (Corning Gorilla Glass 6); Samsung DeX (desktop experience support); Bixby; Samsung Pay; Reverse Wireless charging; UFS 3.0 Storage; USB Power Delivery 3.0; 15W Fast Qi/PMA wireless charging; 9W Power bank/Reverse wireless charging; NFC; ANT+ Support; Stereo Speakers; Noise Filtration; Dolby Atmos; AKG sound
2-minute Review [Positives]
  • Elegant, 'new' charming design, that resonates with the iPhone 4 and 5 models - it has flat sturdier steel sides and a flat-screen, the back has a matte finish, just like the last year's model - it’s the smartphone equivalent of jewelry
  • At the front, Apple is using the new sapphire crystal shield to provide better drop protection than previous iPhones
  • The back of the phone features Apple’s new MagSafe magnetic wireless charging and mount system - it let's accessories to attach at the back of the phone magnetically, Apple has some of its own accessories like a wireless charger, a wallet and many cases that attach to the back - Apple is hoping a MagSafe ecosystem will develop as third parties find more use for this execution
  • IP68 water and dust resistance - the iPhone 12 series can take a dunk of up to 6 meters, compared to 2 meters on similarly rated phones
  • Face ID is plenty fast and accurate (though, it could be a pain to use while wearing a mask)
  • A gigantic 6.7-inch, Full HD+ Super Retina XDR display that looks bright and vibrant, it has blacker blacks - the bezels are a bit thinner all around too, whether you're playing the latest game, watching a spot of Netflix or just reading an email, it's a luscious display
  • As always iOS 14 continues to be a clean, intuitive, and smooth experience - additionally, you will get regular updates for years to come, something beyond any Android manufacturer could provide
  • Apple has added few customisation options with the new iOS 14 - you can now use custom icon packs and add widgets to your home screen
  • Incredibly rapid performance from the new A14 Bionic - Apple remains the undisputed king when it comes to mobile CPU performance - iPhone 12 series is the fastest phones available in the market - you can throw anything, be it heavy games, AR, or numerous app, it handles everything with ease
  • iPhone 12 Pro Max has the best cameras on any iPhone or arguably, any smartphone - the primary cameras has a much larger sensor with sensor shift, so it physically moves to provide better stabilisation, night mode comes to all of the cameras on the iPhone 12 Pro Max, even a night portrait mode and LiDAR for better focusing in low-light
  • The primary camera's image quality is pretty spectacular - it produces some of the best looking images, with plenty of bright colours and rich detail
  • The ultra-wide camera remains the same as the last year's iPhone 11 - it adds some software improvement and the images look pretty dramatic as the iPhone 12 trades detail for space - the night mode on the ultra-wide also works well
  • The telephoto lens on the 12 Pro Max is nice to have, it can take up to 2.5x optical zoom shots and with added night mode, it is much more useful in low-light situations
  • Low-light photography is excellent with the wider aperture, you will get clearer, brighter shots, a nice improvement in image quality and sharpness in dim lighting conditions
  • Night mode is impressive, the iPhone 12 Pro Max needs to drop into night mode less often, but when it does, you get bright, sharp images that look amazing - they still feel like they were taken at night and they aren't over-blown
  • The 12 Pro also has a new LIDAR sensor on the back - in low-light situations, it enables the camera to focus much more quickly, and also take night mode portrait shots
  • Video quality iPhones have always been the best in class, the iPhone 12 Pro continues that tradition and even adds Dolby Vision, a first for any mobile camera - the Dolby Vision adds features for Pro filmmakers to use that no other phone provides
  • Very good selfies come out of the front camera on the iPhone 12 Pro - the wider view can accommodate more people in selfies - night mode selfies portrait is a great new feature and produces impressive results
  • Overall, the cameras on the iPhone 12 Pro Max, while not substantially better than the Pro's, are arguably the best in the market
  • Excellent stereo speaker setup - the Dolby Atmos support is still present, with the Apple-exclusive spatial audio feature
  • Battery life is terrific - it is difficult to kill this phone in a day, it will easily last a whole day and then some
  • It is easily the best and most capable smartphone camera on the market right now, and a battery that seems to last forever - if you can deal with the size, it’s worth passing over the 12 Pro and getting the 12 Pro Max, those are two dramatic and meaningful improvements for the money - this is a tremendous phone
  • Top end flagship build quality - the S20 Ultra is a fine piece of hardware that exudes quality and craftsmanship
  • The front looks absolutely gorgeous with an almost edge to edge screen and just a single punch-hole at the top centre - the front glass is slightly less curved along the side edges than previous S series phones
  • The phone is sealed tight and carries an IP68 rating, so you can accidentally dunk it in some water and it’ll survive
  • Stunning 6.9-inch Dynamic AMOLED screen that is the best you can buy on any phone right now - the sharpness of the display is simply outstanding with eye-popping clarity
  • The 120Hz refresh rate gives the screen a luscious smoothness that has to be seen to be believed, you’ve got a screen that simply dominates every other panel on the market
  • The screen is also HDR10+ certified, which means the right content will deliver incredible dynamic range - the HDR10 movies on Netflix look really impressive
  • Running the Galaxy S20 Ultra is Samsung's OneUI 2.1 on Android 10 - which, as far as Android UIs go, is one of the most refined, well thought-out experiences
  • Powering the S20 Ultra is the Samsung's own Exynos 990, which is one of the best CPUs available in the market, just a shade behind the Apple's A13 - the phone feels fast all the time, no matter what content or app you throw at the S20 Ultra, it devours the calculations and offers buttery smooth performance
  • The Galaxy S20 Ultra is a camera beast - the camera should be, and is, the number-one selling point for this phone - it’s a monster of an imaging system and is more advanced than just about anything you’ve seen before
  • Samsung gave the Galaxy S20 Ultra an impressive quad-camera system on the rear - the standard lens boasts a 108MP sensor, joined by an ultra wide-angle 12MP camera, an optical telephoto 48MP camera, and a time-of-flight camera to help process depth information
  • The main 108MP sensor is a beast, the base setting uses a process called nona binning to merge nine pixels to take 12MP shots, most standard daytime shots look nearly perfect - you can opt to shoot the full 108MP at any time, the full resolution shots are indeed impressive in their detail and the noise isn’t bad either
  • 48MP telephoto lens is capable of 10x lossless zoom and up to 100x digital zoom - the S20 Ultra’s mix of sophisticated hardware and software deliver a precise images that are much clearer than anything else in the market (though, the 100x zoom is just impractical and shots come out blurry)
  • The S20 Ultra’s 12MP Ultra-wide lens churns out exceptional results, delivering eye-catching shots, even in challenging lighting conditions
  • The low-light shots turn impressive, even in incredibly dark situations, the clarity is quite impressive, and the colours are perfect with little noise - the night mode further improves the quality with brighter and colourful images (though, the Pixel and iPhones still do a slightly better job in low light)
  • The most standout camera feature on the S20 Ultra is Single Take mode - when engaged, Single Take records a 10-second video and snaps multiple images, giving you an entire gallery of options to choose from and share
  • Video recording with the phone looks amazing - it’s sharp, colourful, properly exposed, and on-point when it comes to white balance - video also supports live focus mode, this uses the ToF camera to help judge depth and create a portrait-like effect when capturing video - it is also capable of capturing 8K videos (though, the use case for 8K is very limited)
  • The Galaxy S20 Ultra has improved ten-fold in Live Focus mode - the S20 Ultra captures very realistic photos and is a massive step up from the portrait mode in Samsung’s prior phones (though, iPhone 11 series is still the champ in portrait shots)
  • The 40MP selfie camera does a fine job - you get a worryingly clear view of your pores in good light, and the target resolution dips in low light to keep images clean and bright
  • A pair of USB-C headphones is included in the box
  • Very good stereo speakers
  • Good battery life with the massive 5000 mAh cell, which is the biggest yet in a Galaxy S series device - you will get a comfortable one day of use
  • Sufficient fast charging with the supplied 25W charger (supports upto 45W charging) - it boosts the battery by 50% after just 27 minutes
  • Also supports 15W wireless charging, and it can fill the battery to 50% in just 35 minutes on a charging pad
  • It’s honestly a ridiculous phone, a hyper car of flagship handsets, among sports cars - the Samsung Galaxy S20 Ultra offers pretty much every feature any phone owner could want - it has a gorgeous screen, classy hardware, wicked performance, good battery life, and capable cameras, if you have the means and the desire to own the most advanced phone on the market - go buy it (though, it’s also huge, heavy, and as pricey as they come)
2-minute Review [Negatives]
  • The iPhone 12 Pro Max is a very big phone - it’s just a little bit bigger than the 11 Pro Max, but the new design with flat sides makes it feel much larger than it is, and makes it slightly harder to hold than a phone with curved sides
  • The notch is still present and is significantly larger than any other competing flagship phones
  • There's no high refresh rate to be found on the iPhone 12 Pro Max, you're stuck with that 60Hz refresh rate instead - it has become the standard for almost every Android flagship phone out there right now
  • Siri still lags as a virtual assistant - it would be great if Apple would put much more effort into making Siri a little more competitive with the Google Assistant
  • Apple has added 5G support to all iPhone 12 models, however, they leave out the support for faster 5G mmWave in Indian models - there's also no infrastructure for 5G availability in India and there might not be for years to come - 5G is good to have as an option that makes the iPhones future proof, but not a game-changing feature
  • The iPhone supports improved 20W fast charging, but Apple isn't providing a charging adapter with the new iPhones at all - so, if you don't have an adapter lying around or you want to use that fast charging, you will have to buy that separately
  • If you want your phone to be more practically sized and use, consider the iPhone 12 or the 12 Pro, you will get almost the same features, in a compact size and less money
  • The in-display fingerprint sensor is unreliable - it’s slower than other sensors on competition and far less accurate
  • Aesthetically, the S20 Ultra looks dull, the colour selection is particularly disappointing (just grey & black) - the huge camera module doesn't help either
  • It is also enormous and requires two hands to use most of the time - it doesn’t fit well in pockets, despite its slippery surfaces, and more or less requires a case for protection, which will only make it bigger
  • The phone just takes a half a tick longer to grab focus than it should, and when shooting video, it’ll lose focus and have to hunt for it again
  • It also have problems when it sees faces in the frame, it smoothens the skin tones excessively and brightens the whole scene unnecessarily
  • Overall, while Samsung has created flagship lever cameras that compete at the top level and comes out as champs in many situations, they are still slightly behind the iPhone cameras, that are more consistent and don't rely on just numbers, but quality
  • That said, the Samsung Galaxy S20 Ultra isn't the best phone for everyone - a wider majority of people will do just fine with the Samsung Galaxy S20 or Samsung Galaxy S20 Plus, you'll get the same fast processor, 120Hz display and improved cameras (minus the powerful zoom)
Expert Reviews
  1. With a big battery, outstanding cameras and the largest screen ever on an iPhone, the 12 Pro Max deserves a spot in your pocket... if you can get it to fit
    cnet.com in-depth Read Review »
  2. Apple's latest premium offering has a great camera, but a stiff ergonomic cliff
    techcrunch.com in-depth Read Review »
  3. The best iPhone... if you can deal with its size
    theverge.com in-depth Read Review »
  4. The best phone you can buy
    tomsguide.com in-depth Read Review »
  5. If you want big then this iPhone delivers without making the form-factor awkward to hold or use
    pocket-lint.com in-depth Read Review »
  6. gsmarena.com in-depth Read Review »
  7. phonearena.com in-depth Read Review »
  8. techradar.com in-depth Read Review »
  9. gadgets.ndtv.com in-depth Read Review »
  10. forbes.com in-depth Read Review »
  11. digitaltrends.com in-depth Read Review »
  12. trustedreviews.com in-depth Read Review »
  13. indianexpress.com in-depth Read Review »
  14. news18.com in-depth Read Review »
  15. livemint.com in-depth Read Review »
  16. stuff.tv in-depth Read Review »
  17. slashgear.com in-depth Read Review »
  18. indiatoday.in in-depth Read Review »
  19. pcmag.com in-depth Read Review »
  20. neowin.net in-depth Read Review »
  1. At the Ultra's asking price, you deserve to be spoiled, and you deserve to be getting magic, and since that's not the case, so check out the more affordable Galaxy S20s
    gsmarena.com in-depth Read Review »
  2. The S20 Ultra will likely impress you, especially if you can stomach its price
    phonearena.com in-depth Read Review »
  3. Camera is amazing but battery life and design aren't
    cnet.com in-depth Read Review »
  4. People who care only about getting the best of the best, the S20 Ultra is an excellent device... aside from the cameras
    engadget.com in-depth Read Review »
  5. A phone that's close to perfect
    wired.com in-depth Read Review »
  6. Samsung has certainly proved that it can make a fast, powerful, imposing phone... but it got caught assuming powerful hardware is enought
    theverge.com in-depth Read Review »
  7. The Samsung Galaxy S20 Ultra is one of the best devices that Samsung has put out yet
    gadgets.ndtv.com in-depth Read Review »
  8. If you were ever considering switching from a high-end Apple iPhone, now’s the time as the S20 Ultra eclipses every other phone in nearly every power use case
    forbes.com in-depth Read Review »
  9. The Samsung Galaxy S20 Ultra is a powerful phone with crazy specs... but it's unlikely you'll use its special features on a daily basis
    mashable.com in-depth Read Review »
  10. It’s the top dog, the king of the hill, the phone to beat
    androidauthority.com in-depth Read Review »
  11. Samsung’s Galaxy S20 Ultra is as exciting as it is outrageously expensive
    expertreviews.co.uk in-depth Read Review »
  12. The Galaxy S20 Ultra is the ultimate phone, if you're willing to pay the ultimate price
    tomsguide.com in-depth Read Review »
  13. Samsung's biggest and most expensive phone delivers in almost every way
    androidcentral.com in-depth Read Review »
  14. Outmuscles just about any other Android phone you care to name
    stuff.tv in-depth Read Review »
  15. It’s a powerhouse of a phone, beautifully constructed, with a tremendous display and no shortage of features
    slashgear.com in-depth Read Review »
  16. If you are a tech enthusiast and have pockets deep enough to wield it, then the S20 Ultra is impossible not to recommend
    t3.com in-depth Read Review »
  17. The Galaxy S20 Ultra’s five cameras offer about as much fun as you can have shooting with a phone
    wired.co.uk in-depth Read Review »
  18. Samsung's Galaxy S20 Ultra is a high-performance phone with a great screen and some of the best battery life we've seen from a Samsung flagship in some years
    finder.com.au in-depth Read Review »
  19. The Samsung Galaxy S20 Ultra is full of unmatched hardware innovations... but too pricey to recommend
    pcmag.com in-depth Read Review »
  20. The S20 Ultra is Samsung doing what Samsung does best, putting class-leading hardware on devices before anyone else
    gizmodo.com in-depth Read Review »
  21. fonearena.com in-depth Read Review »
  22. digitaltrends.com in-depth Read Review »
  23. news18.com in-depth Read Review »
  24. livemint.com in-depth Read Review »
  25. zeebiz.com in-depth Read Review »
  26. gadgetsnow.com in-depth Read Review »
  27. androidpolice.com in-depth Read Review »
  28. deccanchronicle.com in-depth Read Review »
  29. techadvisor.co.uk in-depth Read Review »
  30. timesnownews.com in-depth Read Review »
  31. thenewsminute.com in-depth Read Review »
  32. techradar.com hands-on Read Review »
  33. trustedreviews.com hands-on Read Review »
  34. pocket-lint.com hands-on Read Review »
  35. indiatoday.in hands-on Read Review »
User Reviews
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Official Website Official Website » Official Website »
Unofficial specs? N/A N/A
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