• Excellent build quality, with Apple's famed attention to detail
• Beautiful design, premium materials (unibody aluminium frame), and iconic looks
• Relatively compact and easy to grasp compared to similar sized flagship phones of other brands
• Rounded sides make it comfortable to hold
• The Touch ID biometric touch sensor is the still the most accurate and responsive fingerprint sensor around
• Brilliant display with potent brightness levels, wide viewing angles, and superb color accuracy
• The glass screen is now stronger and more shatter-resistant than iPhone 6
• The most powerful and distinctive feature in the new interface is the 3D-touch functionality, which adds new layers of interaction to the touch display, and opens up various possibilities
• 3D-touch lets you perform quick actions for the app on the homescreen without actually opening the app
• Buttery smooth, slick performance all-round - arguably one of the fastest performing phone to date
• Excellent rear camera - camera takes realistic photos in virtually every situation - no other phone comes close
• The front camera is a big improvement over the previous iterations - images are realistic and detailed
• Live photo feature records 1.5 seconds of action before and after your shot - and the shots animate as you swipe through the camera roll
• Very good loudspeaker
• Excellent audio quality
• Decent call quality
• Very good battery life
• Stronger 7000 series aluminum gives it greater strength and durability as compared to iPhone 6
• iOS 9 is both beautiful and simple, and brings in tons of functionality upgrades

• The design follows on from the previous generation of iPhones - with the same excellent build quality, Apple's famed attention to detail, and beautiful aesthetics - in fact, the phone looks almost identical to the previous generation of the iPhone
• Splash, and water resistant
• Excellent display, improving a bit over the previous iPhones with a "wide color gamut" screen and enhanced color accuracy
• iOS 10 is excellent and now makes more sense out of 3D Touch, enhances the lock screen and allows third-party integration with Siri and Maps
• Of course, iOS also has an industry-leading software update program - you are guaranteed to get all iOS updates in the next few years as soon as they are out
• Phenomenal, top-tier performance backed by the new A10 chip, beating Samsung's flagship phones for instance by a significant margin in benchmark tests (although in practical terms, you might only notice the speed on some intensive games and the video and photo-editing apps)
• Excellent front and rear cameras - significantly improved from the already good iPhone 6S
• The camera now comes with optical image stabilization - delivering much improved photos, especially in low light
• The four-LED flash is brighter too
• The front-facing FaceTime camera has been bumped to 7 megapixels now, and it looks great for selfies or videos
• Enhanced (louder, and now stereo) speakers
• Good audio quality
• Very good call quality
• Good battery life - lasts a couple of hours longer than the previous iPhones (though it is no match for some of the large battery Android phones out there now)
• Much improved haptics with Apple's updated "Taptic Engine"

No Major Negatives!

• No big changes in design from the last two iPhone versions
• The Jet black version is a fingerprint and scratch magnet (so, use it with a case)
• The new click-free home button takes getting used to because there's no mechanical click when you press the home button
• Misses out on the dual camera setup of the the iPhone 7 plus
• The missing standard (3.5mm) headphone jack on the phone means that you won't be able to easily use your regular earphones with the iPhone now (though compatible EarPods come included in the case, as well as a Lightning-to-regular-headphone adapter dongle)
• Lacks fast charging support (which is now present on most of the Android flagships)
• On the whole, while there are significant changes from last year's iPhone 6S, but they may not be thrilling enough to warrant an upgrade

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