Friends+Design
- Excellent build quality, with Apple's famed attention to detail
- Beautiful design, premium materials (unibody aluminium frame), and iconic looks
- Relatively compact and easy to grasp compared to similar sized flagship phones of other brands
- Rounded sides make it comfortable to hold
- The Touch ID biometric touch sensor is the still the most accurate and responsive fingerprint sensor around
Display
- Brilliant display with potent brightness levels, wide viewing angles, and superb color accuracy
- The glass screen is now stronger and more shatter-resistant than iPhone 6
- The most powerful and distinctive feature in the new interface is the 3D-touch functionality, which adds new layers of interaction to the touch display, and opens up various possibilities
Software
- 3D-touch lets you perform quick actions for the app on the homescreen without actually opening the app
Performance
- Buttery smooth, slick performance all-round - arguably one of the fastest performing phone to date
Camera
- Excellent rear camera - camera takes realistic photos in virtually every situation - no other phone comes close
- The front camera is a big improvement over the previous iterations - images are realistic and detailed
- Live photo feature records 1.5 seconds of action before and after your shot - and the shots animate as you swipe through the camera roll
Audio
- Very good loudspeaker
- Excellent audio quality
- Decent call quality
Battery
- Very good battery life
More
- Stronger 7000 series aluminum gives it greater strength and durability as compared to iPhone 6
- iOS 9 is both beautiful and simple, and brings in tons of functionality upgrades
